Discover why it’s so important to include subheadings in your blog posts if you want to effectively use your blog as a marketing tool.

How different things are now due to the coronavirus pandemic! Businesses are having to rapidly evolve and adapt to survive, and in many cases mothball things until life begins to return to normal. But, it’s crucial that you maintain your marketing presence. Here are top tips on how to do so.

Customer reviews are incredibly powerful. So much so, that 88% of consumers say that they trust online reviews as much as a personal recommendation. Here are five ways to showcase your reviews and testimonials

One of the most frequent questions I get asked is how many social media platforms should I be on?

It’s a worthwhile question to ask too. But, with so many social media platforms out there, how many is enough? And, likewise, how many is too many?

For many, networking feels smarmy, insincere and manipulative – regardless of which end of the conversation they are at. But, it doesn’t have to be like that. It can be really fun and fulfilling. Find out how to network like a pro (even if you’re really shy!)

For many people, the term networking conjures up a sense of dread and they’ll avoid anything vaguely associated with the word. The thing is, if you want to attract new customers and grow your business, it’s something you should be doing. Plus, networking can help to beat the feeling of isolation freelancers and small business owners often deal with, as well as providing a source of advice and support when you need it.

When you fall out of love with what you do, it takes the wind out of your sails and can make you miserable, but crucially it may also be evident to your customers. Just as a small business owner’s passion can shine through their marketing and communications, a lack of it can be just as obvious.

Fear of self-promotion is a real issue for many small businesses, but it’s also an essential part of steering a successful ship. Try my tips for authentic ways to promote your business - without the awkwardness.

How many times have you got to the end of a day and felt like you haven’t achieved half of what you set out to? And yet, you haven’t stopped for a moment. Here are seven tips to help you work more effectively and efficiently.

Having a marketing plan is crucial for any business serious about promoting themselves – regardless of how small they are. It doesn’t have to be a big fancy document and you don’t have to be fluent in marketing-speak. It just needs to work for you and your business. Here are five simple steps to follow to create a basic marketing plan for your business.