Why tone of voice matters for your small business
Take a moment to think about the tone of voice you use when creating content for your marketing. Is it consistent across your website and social media platforms? Does it authentically reflect you and your business?
Let’s take a look at why the tone of voice that you choose to use is such a big deal and why it’s so important to be consistent with it across all of the marketing content you create.
Why is your tone of voice important?
Whether you’ve put a lot of thought into the tone you use when writing your social posts or blogs, or you just write whatever comes to mind, the tone of voice will still have a big impact on your marketing and the effectiveness of your brand.
Here are a few examples of how!
Bring your brand to life
Your marketing content is often the first impression people get of your business. They’ll see one of your social media posts, or read a blog article, and from that, they’ll form an opinion of you. While your logo and colour palette play a huge role in forming your brand's identity, they can only take it so far. It's your tone of voice that truly brings it to life and allows you to exhibit its personality.
Are you fun and quirky? Kind and caring? Serious and professional? Whatever it may be, let it shine! Don’t shy away from being yourself. It's your opportunity to reveal to the world who you are and what your business is all about.
Connect with your customers
Putting personality into your brand in this way is the secret behind making that coveted connection with your ideal customers. Speak their language and make them feel like they have found somewhere they belong.
Have you ever come across something and instantly felt a connection? That's the power of a great tone. It grabs attention, sparks curiosity, and keeps people engaged. And, that's how you build trust and foster lasting relationships.
Why consistency is key!
Once you’ve decided what you want your tone of voice to be like, make sure you use it across ALL of your marketing material. It’s no good to sound like a stuffy academic on your website and an old friend on your socials.
If you aren’t consistent with your tone of voice, not only can you miss out on all of the great points above but you can leave people wondering if they’re at the right place when they discover two seemingly different brands. And, you know what it’s like; if you’re not sure if something online is legit, you give it a wide berth!
Standing out in today's crowded marketplace can be tough. So, the next time you're penning a blog post or crafting a social media caption, remember – your tone is your superpower. Use it wisely, and watch your small business flourish, one authentic connection at a time!
If you’d like some help perfecting your tone of voice, then give me a shout. I can show you how to put together an effective strategy, support you with your writing or even take it off your plate entirely. To get in touch, you can either fill out the form on my contact page or send me an email.