Why networking is important for small businesses
For many people, the term networking conjures up a sense of dread and they’ll avoid anything vaguely associated with the word. The thing is, if you want to attract new customers and grow your business, it’s something you should be doing. Plus, networking can help to beat the feeling of isolation freelancers and small business owners often deal with, as well as providing a source of advice and support when you need it.
Whether it’s a vivid memory of a boring event or the thought of having to introduce yourself to a group of strangers that’s putting you off, it’s time to put your preconceptions aside and get out there.
The good news for some is that you don’t actually need to leave the house, or even get dressed, to get yourself out there anymore. Thanks to social media you can connect with like-minded people, really easily, on your phone or computer.
Why is business networking so important?
Think about it. What better way is there to introduce potential customers to your business, connect with your target audience and build trust in your brand, than by talking to people and building relationships with them? They will get to know you and want to do business with YOU, rather than some faceless brand. And, you have the added benefit of building a band of people who will recommend your business to people they know!
There’s also another side to networking that, for me, is as much of an incentive as the possibility of new clients. Having a network of business women out there that I can talk to and call on if I’m stuck on something has been integral to helping me grow as a business woman. The advice I've received has been invaluable, connecting with them helps to stave off the isolation that often creeps when you work from home and it has provided me with the sounding-board you sometimes need when crafting new ideas.
Finding the right networking group
Regardless of whether you’d prefer to meet people face to face or online (and many groups now give you the option to do both), you need to make sure you find a group that is relevant to you.
This isn’t about joining any old group and plying your wares on them. It’s about finding one that works for you and your niche. I work with women in business and predominantly network with women in business.
Most networking groups have an online presence now - whether that’s a Facebook/LinkedIn group or a website - so have a look around and see what you can find. Some you pay to join, some you pay to attend their events and others are completely free.
You may have to try a few before you find what you like, or you may be lucky and find your tribe straight away.
I run two free Facebook groups that you are welcome to join (if eligible).
The Natter Business Network is a place for female business owners, freelancers and sole traders to seek advice, find support and connect with other like-minded women.
The Nottingham Mums Business Network is similar, but only for mums who run a business and live in Nottinghamshire.