For many, networking feels smarmy, insincere and manipulative – regardless of which end of the conversation they are at. But, it doesn’t have to be like that. It can be really fun and fulfilling. Find out how to network like a pro (even if you’re really shy!)

For many people, the term networking conjures up a sense of dread and they’ll avoid anything vaguely associated with the word. The thing is, if you want to attract new customers and grow your business, it’s something you should be doing. Plus, networking can help to beat the feeling of isolation freelancers and small business owners often deal with, as well as providing a source of advice and support when you need it.