Having a marketing plan is crucial for any business serious about promoting themselves – regardless of how small they are. It doesn’t have to be a big fancy document and you don’t have to be fluent in marketing-speak. It just needs to work for you and your business. Here are five simple steps to follow to create a basic marketing plan for your business.

A marketing strategy takes up your precious time to create, can seem incredibly daunting to put together, and you have feel you have too much else to do. So, I can see why you haven’t put together a marketing strategy… yet.