Fear of self-promotion is a real issue for many small businesses, but it’s also an essential part of steering a successful ship. Try my tips for authentic ways to promote your business - without the awkwardness.

Having a marketing plan is crucial for any business serious about promoting themselves – regardless of how small they are. It doesn’t have to be a big fancy document and you don’t have to be fluent in marketing-speak. It just needs to work for you and your business. Here are five simple steps to follow to create a basic marketing plan for your business.

Evergreen content has been a hot topic in marketing for quite a while now - and for good reason. Here I am going to explain what it is, and why it is so important to include in your marketing strategy. I'll also share my top tips for creating your own evergreen content.

Blogs are a fantastic marketing tool, but you can only reap the benefits if it gets seen. The good news is that promoting your blog can be easy to do – and it doesn’t need to cost you a penny! Here are my top tips on making sure your blog reaches the people it should.